Lead With Lizzy Brand Identity, Logo Design & Website Build
Client / Brand: Lead With Lizzy
Project Type: Brand Creation, Logo Design & Website Build
Goal: To create a completely new brand identity and online presence that captures Lead With Lizzy’s mission to make every walk a moment of trust, joy, and connection. ensuring pets feel cared for and owners feel fully at ease.
Approach:
After an initial discovery call with Lizzy, I developed the brand around the values of trust, friendliness, and approachability. I wanted to introduce natural themes inspired by the outdoors.
Solution:
A full visual and verbal identity system was created to reflect Lizzy’s vision of a caring, consistent, and compassionate pet-care. I chose a serif typeface and incorporated a simple line-drawn dog illustration into the logo to reinforce these qualities. The colour palette and natural themes were inspired by the outdoors to reflect the walking experience.
About my process
My approach begins with understanding the audience and the emotions the design should evoke. For Lead With Lizzy, the aim was to create an identity that feels supportive, approachable, and grounded in trust, reflecting the calm reassurance of a reliable pet-care experience.
Every element, from typography to illustration, was carefully designed to convey professionalism while celebrating the natural, outdoor experiences central to Lizzy’s services.
A nature-inspired colour palette and authentic imagery from Lizzy’s dog walking and sitting sessions were used to build credibility and connection. The logo features a joyful dog, symbolising that pets are happy, safe, and well cared for.
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hello@samrayescreative.com
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